American Express has launched an arts initiative in South Africa that celebrates the vibrancy of Africa and the welcoming spirit that South Africans are known for.
The challenge: create a graphic pattern that creatively responds to the theme “The vibrant African marketplace – everyone’s welcome”. American Express will choose up to five winning works, which will then appear on posters and signage at merchants who accept American Express cards.
Each winner will receive R100 000 and have their work publicly exhibited at the Keyes Art Mile in Rosebank, Johannesburg, in March 2023.