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Talking Art at Keyes in partnership with Nando’s presents: Afrofuturism – real or abstract, it’s only the beginning with Bongani Madondo, Neo Mashigo and Lebo Rasethaba in conversation

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The fourth in the Talking Art at Keyes series will see cultural theorist, art curator and journalist Bongani Madondo in conversation with M&C Saatchi CCO, Neo Mashigo, and award-winning filmmaker, Lebo Rasethaba.

Taking place on Wednesday, 7 November, the discussion is an interrogation of Afrofuturism and its multiple waves of influence on contemporary African identity. Coming together as critical thinkers and content creators, Madondo, Mashigo and Rasethaba will ask whether Afrofuturism has become an exhausted aesthetic derived from Pan-African pop culture and advertising, or whether it’s a global 21st-century response to the growth of social media and digital technologies.

As is likely to emerge during the Talking Art at Keyes conversation and the open discussion that follows, Afrofuturism has different entry points. One of these is provided by American scholar, Reynaldo Anderson, who recently joined forces with Madondo in a WiSER (Wits Institute for Social and Economic Research) colloquium and a series of workshops on black sci-fi. The co-editor of a new collection of academic essays, Afrofuturism 2.0: The Rise of Astro-Blackness, Anderson told City Press in an interview that “… the previous iteration of Afrofuturism was an African-American-centric post-Cold War framework based on the notion of a digital divide and the growth of the popular use of the internet by the mid-1990s. However, the contemporary second wave of Afrofuturism is a global 21st-century Pan-African response to the growth of social media platforms and digital technologies”.

In an opinion piece in the Huffington Post, Jamie Broadnax described Afrofuturism as “the reimagining of a future filled with arts, science and technology seen through a black lens”. The term was conceived a quarter-century ago by author Mark Dery in his essay ‘Black to the Future,’ which looks at speculative fiction within the African diaspora. Broadnax wrote, “Dery laid out the questions driving the philosophy of Afrofuturism: Can a community whose past has been deliberately rubbed out, and whose energies have subsequently been consumed by the search for legible traces of its history, imagine possible futures?”

A recent Nando’s commercial, “More South African Flavour” also began interrogating the widespread use of Afrofuturism in current commercial culture, particularly in the world of brands. In an examination of the commercials referenced by the Nando’s advert, Between 10 and 5 said the advert raised pertinent questions: “Why are brands selling Africa to Africa like this? And also, there’s more than one South African ‘flavour’ – assumedly referring to the current, steadily tiresome aesthetic and narrative derived from African pop culture in advertising: Afrofuturism.”

With all of this as the starting point, the upcoming Talking Art at Keyes is unmissable for anyone with an interest in Afrofuturism, contemporary culture, art and more.

BOOK YOUR TICKET HERE

Talking Art at Keyes in partnership with Nando’s presents: Afrofuturism - real or abstract, it’s only the beginning with Bongani Madondo, Neo Mashigo and Lebo Rasethaba in conversation BOOK YOUR TICKET HERE The fourth in the Talking Art at Keyes series will see cultural theorist, art curator and journalist Bongani Madondo in conversation with M&C Saatchi CCO, Neo Mashigo, and award-winning filmmaker, Lebo Rasethaba. Taking place on Wednesday, 7 November, the discussion is an interrogation of Afrofuturism and its multiple waves of influence on contemporary

CUBA HITS JOZI FOR 1ST THURSDAY Little Havana Take-Over on Keyes Art Mile Dance, eat and drink just like they do in Cuba as the spirit of Cuba hits Jozi this 1st Thursday when Little Havana takes over Keyes Art Mile, Rosebank in Johannesburg on First Thursday (1st November). The event, hosted by Havana Club 7 Rum shares an evening of Cuban culture and customs and everyone is invited. Little Havana will pop-up on Keyes Avenue for one night only, where Havana Club rum,

The Keyes Pantry Market gets the Slow Food stamp of approval Since launching in March 2018, Keyes Art Mile’s monthly Pantry Market has become a firm favourite among Joburg’s foodie community, thanks to its curated selection of high-quality local food products. Conscious consumers can now browse the market with the added confidence that they’re making responsible food choices, as The Pantry has been nominated a certified Slow Food Market. The Slow Food Movement envisions a world in which all people can access

The October 20th edition of Art&Design Saturday at Keyes Art Mile is proud to partner with infamously creative brand Nando’s to bring audiences a dramatic exhibition by the 2018 Hot Young Designers and an Emporium featuring Nando’s designers based at 99 Juta Street. Nando’s has always been committed to providing a platform for South African creativity to grow, and the results of the Nando’s Hot Young Designers Competition is eagerly anticipated each year. This year’s competition has focused on fabric designers. Finalists have been selected and

Multifaceted celebration of art returns to First Thursdays this October. A multifaceted and more focused celebration of visual art returns to Keyes Art Mile for October’s newly invigorated First Thursdays. As part of their ongoing commitment to creating a precinct that places the showcasing and support of art at its heart, October 4th will see the implementation of a ticketed system for First Thursdays at Keyes Art Mile. The decision to begin a ticketed system for First Thursdays at Keyes Art Mile has